# De-Influenced: fact sheet

Dated 10 October 2026. Label analysis, not medical advice.

## What it does

- A shopper pastes the product page and uploads a photo of the label.
- The tool reads every ingredient and dose and compares each with the amounts used in published studies.
- It scores how much the label discloses and says plainly where the evidence is missing or mixed.

## How it scores

- A transparency score out of 100: dose disclosure 50 points, ingredient specificity 35, label clarity 15. Source transparency is no longer scored.
- The score measures how clear the label is, not whether the product is any good.

## Independence

- No affiliate links, no brand advertising, no commission on alternatives. Funded by readers.

## Evidence base

- 203 evidence entries (153 ingredients and 50 branded ingredients) holding 815 outcome rows and 1,479 citations to 1,174 distinct PubMed records, on the production deployment at 9 October 2026.

## Public label checks

- 48 public label checks at 10 October 2026, each a product our readers asked us to check.

## Founded

- March 2026, in Buckingham, Buckinghamshire, by Liz Whittaker.

## Price

- £4.99 a month or £47.88 a year. The first check is free with an account. £2 for a one-off check, pay as you go.

## What it is not

- Label analysis, not medical advice. It does not say what to take for a condition and it cannot see purity or contamination: it reads what the label prints.

Figures describe the products our readers asked us to check, not a survey of the UK market.

## Short bio (57 words)

Liz Whittaker is the founder of De-Influenced, a UK tool that reads a supplement label and compares its doses with the amounts used in published studies. She has worked in healthcare IT for over 20 years and built the tool after a decade of buying supplements she could not judge from the label. She lives in Buckingham.

## Long bio (115 words)

Liz Whittaker is the founder of De-Influenced, a UK web tool that checks supplement labels against the evidence. A shopper pastes the product page, uploads a photo of the label, and the tool reads every ingredient and dose, compares each with the amounts used in published research, scores how much the label actually discloses, and says plainly where the evidence is missing or mixed. It takes no affiliate money and is funded by readers. Liz has worked in healthcare IT for more than 20 years; her partner works in frontline healthcare. She built De-Influenced in Buckingham, Buckinghamshire, after years of cross-referencing labels with PubMed by hand. The tool is a consumer check, not medical advice.

## Quotes you can use

- "The front of the pack is marketing. The back is a legal document. We read the back." (Liz Whittaker, founder, De-Influenced)
- "A proprietary blend is a polite way of saying the dose is none of your business." (Liz Whittaker, founder, De-Influenced)
- "Clinically studied ingredient does not mean clinically studied dose. The study used 600mg. The gummy has 50." (Liz Whittaker, founder, De-Influenced)
- "I am not anti-supplement. I am anti not knowing what you bought." (Liz Whittaker, founder, De-Influenced)
- "If a label cannot be compared with the research, we say so. 'Not enough information' is a more honest answer than a star rating." (Liz Whittaker, founder, De-Influenced)

## Links

- Example public report: https://www.de-influenced.com/products/menopace-original
- How a report works: https://www.de-influenced.com/how-we-score
- Press page, bios and photos: https://www.de-influenced.com/press
- Press enquiries: the address on https://www.de-influenced.com/about