Press kit · Independent · UK · No brand ads
Everything in one place: who built it, what it does, the numbers behind it, quotes you can use and photos you can download. Dated 10 October 2026.
Label analysis, not medical advice. · Live since March 2026 · Reader-funded · No affiliate links
About the founder
Liz Whittaker is the founder of De-Influenced, a UK tool that reads a supplement label and compares its doses with the amounts used in published studies. She has worked in healthcare IT for over 20 years and built the tool after a decade of buying supplements she could not judge from the label. She lives in Buckingham.
Liz Whittaker is the founder of De-Influenced, a UK web tool that checks supplement labels against the evidence. A shopper pastes the product page, uploads a photo of the label, and the tool reads every ingredient and dose, compares each with the amounts used in published research, scores how much the label actually discloses, and says plainly where the evidence is missing or mixed. It takes no affiliate money and is funded by readers. Liz has worked in healthcare IT for more than 20 years; her partner works in frontline healthcare. She built De-Influenced in Buckingham, Buckinghamshire, after years of cross-referencing labels with PubMed by hand. The tool is a consumer check, not medical advice.
Quotes you can use
Attribute each to Liz Whittaker, founder, De-Influenced. For a quote on a named product, or a worked example on a product you choose, ask: the label figures and the study doses come side by side, usually the same day.
“The front of the pack is marketing. The back is a legal document. We read the back.”
“A proprietary blend is a polite way of saying the dose is none of your business.”
“Clinically studied ingredient does not mean clinically studied dose. The study used 600mg. The gummy has 50.”
“I am not anti-supplement. I am anti not knowing what you bought.”
“If a label cannot be compared with the research, we say so. 'Not enough information' is a more honest answer than a star rating.”
Fact sheet
Figures describe the products our readers asked us to check, not a survey of the UK market. Download as a text file.
No affiliate links, no brand advertising, no commission on alternatives. Funded by readers.
203 evidence entries (153 ingredients and 50 branded ingredients) holding 815 outcome rows and 1,479 citations to 1,174 distinct PubMed records, on the production deployment at 9 October 2026.
48 public label checks at 10 October 2026, each a product our readers asked us to check.
March 2026, in Buckingham, Buckinghamshire, by Liz Whittaker.
£4.99 a month or £47.88 a year. The first check is free with an account. £2 for a one-off check, pay as you go.
Label analysis, not medical advice. It does not say what to take for a condition and it cannot see purity or contamination: it reads what the label prints.
Links and contact
Menopace Original. A report is fixed when it is generated, so this page will read the same next month as it does today.
The five checks behind every report, and the limits of what a label can tell you.
Use the address on the About page. Weekday replies within about two hours at lunchtime; a worked example on a named product usually the same day.
We say what the label discloses and what the studies used. We do not say what to take, and we do not rank products.
De-Influenced is an educational supplement label analysis tool. It does not provide medical advice, diagnose conditions, treat disease or classify products as medicines, and it does not tell you what supplements to take. Always speak to a qualified healthcare professional before changing your supplement routine.